You want to start a newsletter but don’t know which platform to choose. Let’s settle this once and for all. I have tried dozens of newsletter and email marketing platforms and now, I have compiled two rankings, free and paid.
To figure out what type of newsletter yours will fall under, read my step-by-step guide here: Step-by-step guide.
Let’s dive in!
Free Options
For newsletters:
- Substack* (free, unlimited subscribers, no automation)
- Beehiiv* (free, 2500 contacts, no automation)
- EmailOctopus (free, 2500 contacts/1000 emails per month, automation)
- MailerLite* (free, 1000 contacts, automation)
- ConvertKit* (free, 10000 contacts, 1 automation, 1 sequence)
For email automation:
- EmailOctopus (free, 2500 contacts/1000 emails per month, automation)
- MailerLite* (free, 1000 contacts, automation)
Why this order?
Substack remains the best free option for newsletters in 2024. It’s easy to use, robust, feature-rich, and steadily updated. Most importantly, it comes with integrated audience-building frameworks like discover and recommendations. Substack’s commitment to creator success has only grown stronger, with new features like chat functionality and improved analytics.
Beehiiv secures the second spot with a strong free offering for up to 2500 contacts. It includes newsletter recommendations and magic links, making it an attractive option for creators looking to grow their audience. In 2024, Beehiiv has enhanced its platform with improved design customization and better integration options.
EmailOctopus is the top choice for automation, supporting up to 2500 subscribers for free with advanced automation functionality. Its user-friendly interface and reliable delivery rates make it a solid option for creators who prioritize email automation.
MailerLite comes in second for automation, offering support for up to 1000 subscribers and robust email automation features. In 2024, MailerLite has improved its template designs and expanded its integration capabilities, making it an even more attractive option for small businesses and creators.
ConvertKit rounds out the free options. While its free plan doesn’t support automations, it offers a clean interface and is tailored specifically for creators. In 2024, ConvertKit has introduced more customization options for its free users, enhancing the overall experience.
Paid Options
For newsletters & email automation:
- ConvertKit* (referral program, creators network)
- Beehiiv* (ad network, referral network, recommendations)
- MailerLite* (digital products, website builder)
- EmailOctopus (affordable)
Why this order?
ConvertKit offers the best overall package for paid users in 2024. While it comes at a higher cost than others, it delivers exceptional value. The creator network (with direct integration of SparkLoop) has become a game-changer, giving ConvertKit a significant edge over competitors. This feature allows creators to connect with others in their niche, facilitating collaborations and cross-promotions. Additionally, ConvertKit’s focus on serving creators has led to the development of more intuitive automation tools and improved landing page builders.
Beehiiv is a very close second with its ad network, referral & recommendation programs, sleek interface, and design options. In 2024, Beehiiv has doubled down on its commitment to helping creators monetize their newsletters. The platform now offers enhanced analytics for sponsored content and has expanded its ad network to include more diverse advertising options. Beehiiv’s recommendation engine has also been refined, leading to better subscriber growth for its users.
MailerLite secures the third spot by offering additional functionality like a solid website builder. In 2024, MailerLite has significantly improved its e-commerce integrations, making it an excellent choice for creators looking to sell digital products directly to their audience. The platform has also introduced more advanced segmentation tools, allowing for highly targeted email campaigns.
EmailOctopus remains the most affordable option among the paid platforms. In 2024, it has focused on improving its user interface and expanding its template library. While it may not have all the bells and whistles of the top-tier options, EmailOctopus continues to offer reliable service at a competitive price point, making it an attractive choice for budget-conscious creators.
Choosing the Right Platform for You
When selecting a newsletter platform in 2024, consider your specific needs and goals. Are you looking to grow a large audience quickly? Substack or Beehiiv might be your best bet. Do you need advanced automation capabilities? ConvertKit or EmailOctopus could be the way to go. Are you on a tight budget but still want robust features? MailerLite or EmailOctopus offer great value.
Remember that the newsletter landscape is constantly evolving. New features and platforms emerge regularly, so it’s essential to stay informed about the latest developments. Don’t be afraid to experiment with different platforms to find the one that best suits your needs.
Ultimately, the success of your newsletter will depend more on the quality of your content and your ability to engage with your audience than on the specific platform you choose. Focus on creating value for your subscribers, and you’ll be well on your way to building a thriving newsletter in 2024 and beyond.
